The short version
GMPlus is a free Google Maps extractor and Chrome extension: 500 credits a day, 27 fields, and website emails at 5 credits per record. loclay is a paid web app that searches many cities at once and adds the decision maker when the business's site names them, with the source of every contact.
We make loclay, so we've stuck to what each company publishes, and listed where GMPlus is the better choice.
| loclay | GMPlus |
|---|---|
| Data | |
| Live, every search | Live from Google Maps listings |
| Product | |
| Web app | Web extractor and Chrome extension |
| Emails | |
| From the business's website, labelled by page | From pages on the business's website, 5 credits per record |
| Owner / decision maker | |
| Only when their own site names them in a role | Not listed |
| Source shown for each contact | |
| Yes, with the pages the AI read | Not stated |
| Many cities in one search | |
| Yes | Not stated |
| Exports | |
| CSV | CSV, XLSX, JSON |
| Price | |
| $29/mo · 5,000 leads | Free: 500 credits a day (5 per record with email) |
What GMPlus is best at
GMPlus is a free, no-code way to pull Google Maps data:
- 500 free credits every day, no API keys or code
- A Chrome extension that works on Google Maps directly
- 27 fields including place IDs, coordinates, photos and social links
- Website emails when you need them, at 5 credits per record
What 5,000 leads cost
One month, 5,000 leads with emails, at each company's published prices:
- loclay
- $29 (Starter, 5,000 leads)
- GMPlus
- Free, about 100 records with email a day (500 credits at 5 each), so roughly 50 days for 5,000
GMPlus doesn't list paid plans, so it's free but limited by its daily credits.
Where loclay is different
GMPlus lists business emails and socials, but not who runs the business. loclay reads each business's contact, about and team pages for the decision maker, credits a direct email or phone to them only when it's published next to their name, and labels every contact with its source.
loclay also searches one business type across as many cities as you pick in one search, which matters once you need thousands of leads rather than a hundred a day.

Choose GMPlus if
You need a small number of leads, you'd rather not pay, or you want to pull data while browsing Google Maps in Chrome.
Choose loclay if
You need owner contacts rather than business inboxes, at volume, across several cities, with the page behind each contact.
Bottom line
GMPlus is the free way to pull Google Maps data a little at a time. loclay is for owner contacts across many cities in one search.
Try loclay next to GMPlus
Pick a business type and cities. Your first 50 leads are free, no card.
Questions
Is GMPlus free?
Its site describes 500 free credits a day, with records that include emails costing 5 credits each, and doesn't list paid plans.
Does GMPlus find owner names?
Its site lists business emails, phones and social links but not owner or decision maker names. loclay names the owner when the business's own site does.
Can I try loclay free?
Yes. Every new account gets 50 leads free, once, with no card needed.
Sources: gmplus.io/. Spotted something out of date? Tell us.
