The short version
Both search Google Maps and find the owner's contact details for local businesses. LocalPipe goes further for owner names, cross-referencing websites, social pages, BBB and Secretary of State filings, verifies owner emails, and has an API. loclay names an owner only when the business's own website does, shows the page behind every contact, and costs less per lead.
We make loclay, so we've stuck to what each company publishes, and listed where LocalPipe is the better choice.
| loclay | LocalPipe |
|---|---|
| Data | |
| Live, every search | Live enrichment on demand, refreshed every 7 days |
| Owner names | |
| Only when the business's own site names them in a role | From websites, Facebook, Instagram, BBB and Secretary of State filings |
| Owner emails | |
| Only when published next to the owner's name | Included; "triple verified" before delivery |
| Source shown for each contact | |
| Yes, with the pages the AI read | Not stated |
| Shared inboxes (info@) | |
| Included and labelled as shared | Included as business emails |
| Coverage | |
| 99 countries | Any Google Maps location; strongest in the US |
| API | |
| No, CSV export | Yes, REST API, webhooks and a Clay template |
| Try it free | |
| 50 leads, no card | Preview results before spending |
| Starting price | |
| $29/mo · 5,000 leads | $57/mo · 4,000 credits (1 per business email, 2 per owner email, 5 per phone) |
What LocalPipe is best at
LocalPipe is built around one job, the owner's contact, and goes to more sources for it:
- Owner names from business websites, social pages, BBB listings and Secretary of State filings; it says it finds an owner for about 75% of businesses
- Owner emails it verifies before delivery, and direct owner phones
- Pay-per-find pricing, so you pay for contacts found rather than rows
- A REST API, webhooks and a ready-made Clay template
What 5,000 leads cost
One month, 5,000 leads with emails, at each company's published prices:
- loclay
- $29 (Starter, 5,000 leads, everything included)
- LocalPipe
- $97 (Growth, 8,000 credits): up to 4,000 owner emails at 2 credits each
LocalPipe charges per contact found, so the cost depends on how many owners it finds; phones cost 5 credits each. loclay charges per lead, with every contact it finds included.
Where loclay is different: the source of every contact
loclay only uses what a business publishes about itself. It names a person when their own website names them as owner, founder, president, GM or office manager, credits an email to them only when it's printed next to their name, and labels every contact with the page it came from.
That finds fewer owners than combining state filings and social profiles, but every one can be checked by opening the page it came from. LocalPipe's site doesn't say whether each contact shows where it was found.
Choose LocalPipe if
You prospect US businesses and want the highest owner find rate, you need verified owner emails and direct phones, or you run outreach through an API or Clay.
Choose loclay if
You want to see where each contact came from before it goes into a campaign, you prospect outside the US, or you want every published email, phone and social for each business at a lower price per lead.
Bottom line
LocalPipe finds more owners, especially in the US. loclay finds fewer, and shows you exactly where each one came from.
Try loclay next to LocalPipe
Pick a business type and cities. Your first 50 leads are free, no card.
Questions
How does LocalPipe find owner names?
Its site says it cross-references business websites, Facebook, Instagram, BBB and Secretary of State filings. loclay uses only the business's own website, or a Google Maps listing named after the owner.
Is loclay cheaper than LocalPipe?
Per lead, yes: loclay's Starter is $29 for 5,000 leads with every contact found included. LocalPipe charges credits per contact found, from $57 a month for 4,000 credits.
Does loclay verify emails?
loclay doesn't run email verification; it only keeps emails the business has published on its own site and shows where each one was found. LocalPipe verifies owner emails before delivery.
Sources: www.localpipe.io/. Spotted something out of date? Tell us.